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Lance Rivera

Lance Rivera
Born Lance Rivera
Brooklyn, New York
Occupation Film Director, Film Producer, Screenwriter, Record Producer, Music Executive

Lance Rivera, also known as Lance 'Un' Rivera is an American film director, film producer, screenwriter, record producer, and music executive.

He is mostly known for his feature films The Perfect Holiday and The Cookout.

Lance Rivera began his music career when he met a neighborhood rapper named Christopher Wallace, who rhymed under the name, The Notorious B.I.G. After hearing him perform, Rivera offered to finance his musical career. In 1994, when Undeas Recordings was created in partnership with Atlantic Records, Lance was put in charge of the artist roster, which included The Notorious B.I.G.'s protégés Lil' Kim and Junior M.A.F.I.A.

Rivera eventually turned his eye to Hollywood. He teamed up with Queen Latifah and her partner, Shakim Compere, to establish Crossover Media, a marketing advertising company. He then went on to make his feature film directorial debut with The Cookout (2004), starring Queen Latifah. The film opened on 1,303 screens, and opened at #8 in the box office with a gross of $5,000,900. After seven weeks, it ended with a domestic gross of $11,814,019 and made $195,051 from foreign countries, for a total of $12,009,070 world-wide.

His Second film which also starred Queen Latifah, The Perfect Holiday, opened at #6 with $2.2 million; The film grossed $5.8 million domestically.

On December 1, 1999 Lance was stabbed by Jay Z at the release party for Q-Tip's album Amplified at the Kit Kat Klub. The incident arose over the alleged bootlegging of Jay-Z's album, Vol. 3, Life and Times of S Carter, before its release on 28 December 1999. In late 2001, Jay Z plead guilty to a misdemeanor for second-degree felony assault with a deadly weapon as he served three years of probation and avoided a prison sentence.


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