In optics, Lambert's cosine law says that the radiant intensity or luminous intensity observed from an ideal diffusely reflecting surface or ideal diffuse radiator is directly proportional to the cosine of the angle θ between the direction of the incident light and the surface normal. The law is also known as the cosine emission law or Lambert's emission law. It is named after Johann Heinrich Lambert, from his Photometria, published in 1760.
A surface which obeys Lambert's law is said to be Lambertian, and exhibits Lambertian reflectance. Such a surface has the same radiance when viewed from any angle. This means, for example, that to the human eye it has the same apparent brightness (or luminance). It has the same radiance because, although the emitted power from a given area element is reduced by the cosine of the emission angle, the apparent size (solid angle) of the observed area, as seen by a viewer, is increased by a corresponding amount. Therefore, its radiance (power per unit solid angle per unit projected source area) is the same.
When an area element is radiating as a result of being illuminated by an external source, the irradiance (energy or photons/time/area) landing on that area element will be proportional to the cosine of the angle between the illuminating source and the normal. A Lambertian scatterer will then scatter this light according to the same cosine law as a Lambertian emitter. This means that although the radiance of the surface depends on the angle from the normal to the illuminating source, it will not depend on the angle from the normal to the observer. For example, if the moon were a Lambertian scatterer, one would expect to see its scattered brightness appreciably diminish towards the terminator due to the increased angle at which sunlight hit the surface. The fact that it does not diminish illustrates that the moon is not a Lambertian scatterer, and in fact tends to scatter more light into the oblique angles than would a Lambertian scatterer.