Ladd & Co.
Ladd & Company was an early business partnership in the Kingdom of Hawaii. Its founders were William Ladd (1807–1863), Peter Allen (or Allan) Brinsmade (1804–1859), and William Northey Hooper (1809–1878). The company was behind the first commercial sugarcane plantation and first international land speculation in the Hawaiian Islands.
William Ladd was born May 11, 1807, in Hallowell, Maine. His father, John Ladd, sailed for South America and died about 1820. The younger Ladd married Lucretia Goodale (1807–1874) who was related to an earlier missionary to Hawaii, Lucy Goodale Thurston. Ladd's daughter Mary (1840–1908) married Joseph Oliver Carter (1835–1909), son of another Bostonian, Captain Joseph Oliver Carter (1802–1850), sister of diplomat Henry A. P. Carter (1837–1891).
Peter A. Brinsmade was born April 1, 1804, in New Hartford, Connecticut. He graduated from Bowdoin College in 1826 and attended Andover Seminary 1826–1828 and Yale Theological Seminary 1828–1829. He married Elizabeth Goodale of Hallowell, Maine, sister of Lucretia in 1830.
William Northey Hooper was born October 16, 1809, in Manchester, Massachusetts. His father was sea captain William Hooper (1771–1809) and mother was Sally Northey. Hooper married Charlotte Augusta Wood.
The six sailed on the Hellespont from Boston in 1832. They arrived in Honolulu July 27, 1833.
The first venture of Ladd & Co. was a store in Honolulu opened in July 1833. It was on a prime site of waterfront land at Honolulu Harbor, coordinates 21°18′37″N 157°51′50″W / 21.31028°N 157.86389°W. Because of Brinsmade's theological training, they were sometimes called the "Pious Traders". The partners erected a large stone house and other buildings that served as family housing, offices, and storage. They would first use a sunken ship's hulk as a wharf, and later build a more permanent one. The business, however, barely supported their families.
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