La Gazette du bon ton

The Gazette du Bon Ton was a small but influential fashion magazine published in France from 1912 to 1925. Founded by Lucien Vogel, the short-lived publication reflected the latest developments in fashion, lifestyle and beauty during a period of revolutionary change in art and society. Distributed by Condé Nast, the magazine was issued as the Gazette du Bon Genre in the USA. Both titles roughly translate as "Journal of Good Taste" or "Journal of Good Style."

The magazine strove to present an elitist image to distinguish itself from larger, mainstream competitors like Vogue and Harper's Bazaar in America and , Les Modes and L'Art et la Mode in France. It was available only to subscribers and was priced at a steep 100 francs per year, or $425.61 in today's money. The magazine, published on fine paper, signed exclusive contracts with seven of Paris' top couture houses – Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth – to reproduce in luscious pochoir the designers' latest creations. After World War I, a select group of other design firms were added to the magazine's repertoire, including the houses of Beer, Lanvin, Patou and Martial & Armand. However, the editors' choice of designers was arbitrary, and a number of the era's most prominent couturiers never contributed to the pages of the Gazette du Bon Ton, among them Chanel and Lucile. The magazine's title was derived from the French concept of bon ton, or timeless good taste and refinement.

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