La Frontera (Round Rock, Texas)
Coordinates: 30°28′56.5″N 97°40′45.2″W / 30.482361°N 97.679222°W
La Frontera is Round Rock's largest master-planned, multi-use commercial business-retail-housing center and is located at the northwest corner of SH 45 Toll Road and Interstate 35 in Round Rock, Texas within Williamson County, Texas. La Frontera is also located immediately across Interstate 35 from the Dell international headquarters. The name "" means “the border” or “frontier” in Spanish, hence the name of the project which sits at the exact border of the two counties (Travis and Williamson) and two communities (Round Rock and Austin). Because of the project's high profile, the entire area around this intersection over the years has loosely become known also as "La Frontera."
The 330 acre project combines multi-tenant offices, company headquarters buildings, more than 1,000,000 square feet (90,000 m2) of retail including La Frontera Village, three apartment complexes and specialized retail, banking, a medical rehabilitation hospital, and a variety of other uses. The project also includes Williamson County's only full service hotel, the Austin North Marriott which provides space for large conferences, meetings and banquets - a first for the county and an important component of Round Rock's and Williamson County's economic development efforts. The center is also home to the 200,000-square-foot (19,000 m2) corporate headquarters of Texas Guaranteed Student Loan Corporation (TGSL). The walkability and connections within the mixed-use development was an early form of New Urbanism.
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