LXTV

LXTV is the brand name of a lifestyle and entertainment programming production unit owned by NBC Universal that creates "hyper-local" content. Started in 2006 by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and website, LXTV was acquired in January 2008 by NBC Owned Television Stations (formerly NBC Local Media), a division of NBCUniversal. LXTV was formed after the company – originally focused exclusively on web-based content – was approached by NYC TV head Arick Wierson about forming a joint production partnership. NYC TV, which later went on to forge a content partnership with NBC´s local New York station, WNBC, brought LXTV into the NBC deal, thus giving the former web-only company access to the top local grossing local TV station in the U.S. After repeated attempts to acquire the production arm of NYC TV (due to NYC TV's public-owned status) NBC opted instead to buy LXTV, so it could create similar hyper-local fare for itself.

Some of LXTV’s programs include 1st Look, Open House, Open House NYC and George to the Rescue, which presents lifestyle programming to a young affluent audience.

LXTV also created and launched New York Live (formerly LX New York), the live, daily lifestyle show on WNBC, broadcast from Studio 3K in 30 Rockefeller Plaza and live from the streets in and around New York.

Originally branded as Code.TV, and focused on web distribution, the production company´s founders rebranded themselves as "LXTV" - LX an abbreviation for Luxury - as part of a deal made with local New York channel NYC TV in which the broadcaster would air the LXTV content over the air on WNYE Channel UHF 25. Before rebranding, Code.TV launched a one-time Web video following around a 23-year-old analyst named A.J. who worked at an investment bank as he went out on an extravagant night on the town, in which he described as "models and bottles." A.J.'s lavish lifestyle, colorful personality and catchphrase went viral and became instant Web fodder, getting picked up by sites like "Gawker," "New York Times" and the "New York Sun", where it was referred to as "the laughingstock of Wall Street offices and blogs", and A.J. is called "the next Aleksey Vayner."

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