LOL is the debut studio album by South Korean girl group GFriend. It was released by Source Music on July 11, 2016, distributed by LOEN Entertainment. The album contains ten songs, including the single "Navillera", and two instrumental tracks. It has a retro musical style with a diverse range of genres, including pop, rock, reggae, R&B, and house.

LOL is GFriend's first studio album, released eighteen months after their debut. It follows their three successful extended plays that comprise their "school series" trilogy. It was released at midnight on July 11, 2016, in two versions: "Laughing Out Loud" and "Lots of Love". That same day, GFriend held two showcases in Seoul, where they performed songs from the album. The media showcase was held at Yes24 Live Hall in Gwangjin-gu, and the showcase for fans was broadcast live via Naver's V app. The group then promoted the album on music shows, starting with SBS MTV's The Show on July 12, where they performed "Navillera" and "Gone with the Wind". In the second week of promotion, GFriend won all five music show awards, on The Show, Show Champion, M! Countdown, Music Bank, and Inkigayo. They won a total of 14 music show awards, including triple crowns (three consecutive wins) on The Show, M! Countdown, and Inkigayo.
They promoted the album with the showcase tour The L.O.L Asia showcase, started on July 10, 2016 in Yes24 Live Hall, Seoul, South Korea, ended in Taipei International Convention Center, Taipei, Taiwan on October 01, 2016.

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