LFC TV
| LFC TV | |
|---|---|
 |
|
| Launched | 20 September 2007 |
| Owned by | Liverpool F.C. |
| Picture format |
576i (16:9 SDTV) 1080i (HDTV) |
| Audience share | ~0.00% (September 2015, BARB) |
| Website | liverpoolfc |
|
Availability
|
|
| Satellite | |
| Sky | Channel 429 (SD/HD) Channel 455 (SD) |
| Cable | |
| Virgin Media | Channel 544 |
| Streaming media | |
| LFCTV GO | Part of the e-Season Ticket |
LFCTV (Liverpool F.C. TV) is the dedicated official channel for English football club Liverpool F.C. which launched on 20 September 2007. It was formerly offered as part of the Setanta Sports package, but is currently a stand-alone channel.
The channel has also always been broadcast live on the club's official website as part of the e-Season Ticket subscription, the site's premium content offering.
On 28 October 2014, LFCTV launched in HD on channel 455. At the same time, it became a premium channel.
Following its entry into the UK sports market, Setanta Sports offered to create dedicated sports channels for numerous football clubs. These included LFCTV plus Arsenal TV, Celtic TV and Rangers TV, which operated in a similar manner to the existing and independently operated MUTV and Chelsea TV. Setanta declined to put a value on each of the initial three-year deals, but included rights payments from Setanta to each club, as well as payments for a package of marketing and promotional rights.
Launched in September 2007, with branding designed by Michael Sutton-Long at Liquid TV, the channel is broadcast seven days a week between the hours of 10:00 UTC and 01:30 UTC. Following the demise of Setanta Sports GB, it was available free-to-view on Sky and it was available on Virgin Media's XL Pack until October 28, 2014, when the HD version launched. It is also available via the club's premium online subscription package, LFCTV Online.
On 14 October 2009, the channel made history by becoming the first club channel to broadcast a World Cup qualifying match live, when it showed the 2010 FIFA World Cup qualification - UEFA Group 5 match between Bosnia and Herzegovina and Spain, which Spain went on to win 5-2, which resulted in them finishing their group with a 100% record.
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