LAMMA show

LAMMA Show is the UK’s leading agricultural machinery equipment and service show takes place in the United Kingdom. Since 1981 the show had grown to over 900 exhibitors, with in excess of 40,000 attendees. Since 2012 the show is owned by Briefing Media Ltd – the owners of the Farmer’s Guardian.

The show started in 1982 as a major showcase for the latest agricultural machinery for the local farms, established by small group of local agricultural equipment manufacturers from Lincolnshire, United Kingdom. Since it was established, the show had grown beyond recognition to become Britain's largest machinery show.

The show is traditionally held over 2 days in January each year. LAMMA'16 took place at the Peterborough Showground on Wednesday 20 January and Thursday 21 January.

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Wikipedia