L'Entrecôte

Around the world, many restaurants featuring steak dishes use the word entrecôte as their name or part of their name. In particular, the name L'Entrecôte has come to identify three iconic groups of restaurants owned by two sisters and one brother of the Gineste de Saurs family, which specialise in the contre-filet cut of sirloin and serve it in the typical French bistro style of steak-frites, or steak-and-chips:

In 1959 Paul Gineste de Saurs' purchased an Italian restaurant called Le Relais de Venise (the Venice Inn) in the 17th arrondissement of Paris, near Porte Maillot. A descendant of the Gineste de Saurs family in southern France, he was seeking to establish an assured market for the wines produced by the family's Château de Saurs winery in Lisle-sur-Tarn, 50 kilometres northeast of Toulouse.

In place of the previous Italian menu, he decided the restaurant would offer the traditional French bistro meal of steak-frites as its only main dish, with no other option. Where most restaurants served steak-frites with herbed butter, Le Relais de Venise instead served the dish with a complex butter-based sauce. A simple salad of lettuce topped with walnuts and a mustard vinaigrette [1] was offered as a starter, and not until the end of the meal did the menu offer some choice, from a dessert list of fruit pastries, profiteroles, crème brûlée, and other confections, most of them containing ice cream, chocolate sauce, meringue, and whipped cream. [2] [3] [4] [5]

To highlight the dish the restaurant was now serving, he added the words "Son entrecôte" beneath the name Le Relais de Venise on the neon sign outside. In keeping with the original plan, the restaurant had a very limited wine list and nearly all the wines offered came from the family's Château de Saurs winery.

...
Wikipedia