Kwik-E-Mart
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| Series | The Simpsons |
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| Type | Convenience store |
| First appearance | "The Telltale Head" |
| Location | Springfield |
| Owner | Apu Nahasapeemapetilon |
| Employees | Apu Nahasapeemapetilon Sanjay Nahasapeemapetilon |
The Kwik-E-Mart (spelled "Quick-E-Mart" in "Bart the General") is a fictional convenience store in the animated television series The Simpsons. It is a parody of American convenience stores, such as 7-Eleven and Wawa Inc., and depicts many of the stereotypes about them. It is notorious for its high prices and the poor quality of its merchandise. The operator of the Springfield store is an Indian-American named Apu Nahasapeemapetilon. It was first seen in the episode "The Telltale Head" and has since become a common setting in The Simpsons.
In July 2007, eleven 7-Eleven locations in the United States and one in Canada were transformed into Kwik-E-Marts as part of a special promotion for The Simpsons Movie. Also in 2007, gift shops modeled after the "Kwik-E-Marts" were opened in Universal Studios Florida and Universal Studios Hollywood, where they are a companion to "The Simpsons Ride".
The Kwik-E-Mart is a convenience store that sells the usual fare at extraordinarily high prices, including the always popular Squishee. The Kwik-E-Mart chain was started somewhere in the Himalayas.
Springfield's Kwik-E-Mart is operated by an Indian American named Apu Nahasapeemapetilon, who mans the store with his brother Sanjay and is a caricature of the stereotypical "foreign born" convenience store clerk. Apu is an extremely devoted convenience store clerk/owner, rarely closing his store and occasionally working 96-hour shifts. Apu proudly gouges customers and sells tainted merchandise, such as rotten meat or expired milk. Springfield's Kwik-E-Mart is quite often the target of robbers, leading to Apu having been shot on several occasions. It is a favorite target of local criminal Snake Jailbird, who has held up the Kwik-E-Mart several times.
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