Kru-Cut Records

Kru-Cut Records
Logo of Kru-Cut Records
Founded	1984
Founder	Alonzo Williams
Distributor(s)	Macola Records (U.S.)
Genre	old school hip hop R&B
Country of origin	United States
Location	Los Angeles, California

Kru-Cut is an American record label formed by Alonzo Williams in 1984 during the formation of his group the World Class Wreckin' Cru in hopes of the group gaining a status and being able to make money. The Kru-Cut label struck a label with Macola Records to help to distribute music and products of the group. Lonzo a club owner of one of the famous nightclubs in LA called Eve After Dark decided to do his music production within the nightclub because he couldn't afford an expensive studio so he had to his production within the small, dusky studio behind the back of the nightclub.

One of the first productions by the group when they were first known as The Wreckin Cru was a song called "Slice" performed by DJ Yella and Cli-n-Tel. The song was very popular among the nightclubers and "Slice" would go on to earn street credibility and would go on to sell 5,000 copies in LA, which at the time was a very amazing achievement in that particular period. 5,000 units of 12" vinyl singles retailing at the 1984 standard MSRP of $3.99 was considered "Ghetto Gold", a substantial achievement for the early days of the Los Angeles scene. Distribution largely saturated local malls in southern and central California. The most common way of purchasing the vinyl 12" was at chain stores Musicland, Warehouse Music stores and Sam Goody. The most popular record stores at the time.

Inspired by Afrika Bambaataa and his influential electro song "Planet Rock" and the whole electro period on the East Coast and also seeing what the underground rappers on the West Coast such as Egyptian Lover and LA Dream Team were doing Lonzo decided to fuse the electronic sound into their sound. The songs "Surgery" and "Juice" were very popular 12 inch street records and exemplified music elements of Kraftwerk. Those singles convinced Lonzo to do an album which eventually became World Class.