Krishna Subramanian

Krishna Subramanian
Born	Long Beach, California
Alma mater	University of California, Davis
Known for	Tech Entrepreneur Co-founder of BlueLithium Co-founder of Mobclix Former Chief Marketing Officer of Velti Co-founder of Captiv8

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising. He is best known for co-founding BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010. Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.

Subramanian serves on the board of the Mobile Marketing Association, a trade association focused on mobile marketing. He has also served on the Internet Advertising Bureau’s committees for Broadband and Lead Generation, where he helped establish industry-wide standards for lead generation.

Subramanian was born in Long Beach, California and grew up in Fremont, California. He graduated with honors from the University of California, Davis as a pre-med student. He dropped out of medical school to become an Internet and tech entrepreneur.

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities. Burrp! was acquired by Network 18 in 2009.

In Jan 2004, he also co-founded BlueLithium with Gurbaksh Chahal. BlueLithium was an online advertising network, which provided a platform that displayed highly targed advertising impressions. BlueLithium was acquired by Yahoo! in 2007 for $300 million. At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.

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