Krassimir Guergov

Krassimir Guergov (Bulgarian: Красимир Гергов) is a Bulgarian businessman, who was born on 30 September 1961. He is an ex-officer from the Bulgarian secret services during the communist regime. His main business is related to advertising and media in Bulgaria. He completed "Sports Journalism", "Tourism, Alpinism and Orienteering" and specialised World Report at CNN, Atlanta and London. In 1994 he acquired the right to broadcast the American TV channel CNN in Bulgaria and created the first private national television in Bulgaria, broadcasting the CNN programme (Triada - CNN). He was also the creator of the first private national radio in Bulgaria, together with Radio Free Europe (RFE). His career is dedicated to building up the advertising and media business in Bulgaria, building up international relations to leading world media companies and attracting investments to the Bulgarian economy. He is actively investing in tourism development in Bulgaria and established golf complexes in Bulgaria. Krassimir Guergov is considered the most influential person and even a monopolist in advertising and media business in Bulgaria. He advises the biggest investors in Bulgarian media market: Balkan News Corporation (owned by News Corporation) – the company owning bTV, GTV, FoxLife and Central European Media Enterprises Ltd.- the company owning PRO BG and Ring BG. In his interview for newspaper Dnevnik of 24 July 2005, Krassimir Guergov shared his view that "Advertising is not business only, advertising is vocation".

Krassimir Guergov has been the president of the board of directors of the Association of Advertising Agencies in Bulgaria since 1996. The association is a member of the International Advertising Association (IAA). Since 2001 he has been the president of the board of directors of the Bulgarian Golf Association and has a leading role in the popularisation of this sport in Bulgaria. He has been the president of the National Board of Tourism since 2008. Since 2008 he has been member of the executive committee of the Bulgarian Football Union, being in charge for marketing and advertising and also, president of the Media Commission. In 2009 he created and leads the club "Diplomacy and Business" with members, diplomats from foreign missions in Bulgaria.

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