Kogan.com
| Public company | |
| Traded as | ASX: KGN |
| Industry | online retail, Consumer electronics |
| Founded | 2006 |
| Founder | Ruslan Kogan |
| Headquarters | Melbourne, Australia |
|
Area served
|
Australia, New Zealand, United States |
|
Key people
|
CEO: Ruslan Kogan, Executive Director: David Shafer |
| Products | High-definition televisions, tablet computers, smartphones, digital cameras, home appliances, digital radios, PVRs, netbooks, Blu-ray Disc players, video cameras, e-book readers |
| Website | www.kogan.com |
Kogan.com is the largest online department store in Australia, selling tens of thousands of products through its online direct-to-customer store. The company, founded in 2006 by Ruslan Kogan.
The company competes on price by selling electronics, home appliances and groceries direct to consumers through Kogan.com.
Kogan achieved $3 million in its third year, followed by $8 million in the fourth, $22 million in the fifth, $70 million in the sixth, and over $200 million in the seventh year. Kogan is projected to produce more than A$350 million in fiscal 2014, and has been growing at between 200% and 300% per year since its 2006 inception. The Wall Street Journal speculates Kogan is worth over $400M.
In March 2016, Kogan.com acquired Dick Smith Holdings's online business.The physical retail stores have been shut down, with the Dick Smith brand transitioned to an online-only consumer electronics store. In July 2016, Kogan was floated on the Australian Stock Exchange.
Kogan.com was established in 2006 by Ruslan Kogan in his parent's garage. He started with a website offering LCD televisions that would be assembled for him in Chinese factories.
In October 2010, Ruslan Kogan announced that Kogan.com would expand to the UK. The company officially entered the UK market on 15 November, with a range of LED TVs and GPS units. The expansion makes Kogan the only Australian-owned international consumer electronics brand.
On 14 September 2011, Kogan began shipping products from the company's Hong Kong operation to customers all around the world. Bypassing wholesalers, distributors and retailers in this way enabled the company to offer products by brands including Apple, Canon, Nikon, Samsung, Motorola and more at low prices.
On 15 March 2016, Kogan.com acquired Dick Smith Holding's online business. With the physical retail stores shut down, the Dick Smith brand transitioned to an online-only consumer electronics store.
On 7 July 2016 Kogan.com floated on the Australian Stock Exchange.
The company has won the following awards:
On 1 December 2010 Kogan announced the launch of LivePrice, an invention that allows consumers to buy a product before it is manufactured for a discounted price. After launching LivePrice in Australia, Kogan sold nearly $330,000 worth of products using the new pricing system in 24 hours. After being operational in Australia for less than three weeks, LivePrice had resulted in over $370,000 of price deductions across the entire range. LivePrice has a patent pending.
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Wikipedia