Klout
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| Type of business | Private |
|---|---|
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Type of site
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Social Networking |
| Available in | English |
| Headquarters | San Francisco, California, United States |
| Area served | Worldwide |
| Founder(s) |
Joe Fernandez Binh Tran |
| Key people |
Joe Fernandez (CEO) Emil Michael (COO) |
| Employees | 40 |
| Slogan(s) | The Standard for Influence |
| Website | klout.com |
| Alexa rank |
 3,287 (January 2015[update]) |
| Advertising | No |
| Registration | Optional |
| Launched | 2008 |
| Current status | Active |
Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008.
Klout uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and data to create Klout user profiles that are assigned a unique "Klout Score". Klout scores range from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users are assigned a score, users who register at Klout can link multiple social networks, of which network data is then aggregated to influence the user's Klout Score.
Klout scores are supplemented with three nominally more specific measures, which Klout calls "true reach," "amplification" and "network impact." True reach is based on the size of a user's engaged audience who actively engage in the user's messages. Amplification score relates to the likelihood that one's messages will generate actions, such as retweets, mentions, likes and comments. Network impact reflects the computed influence value of a person's engaged audience.
The primary business model for Klout involves companies paying Klout for Perks campaigns, in which a company offers free services or products to Klout users who match a pre-defined set of criteria including their scores, topics, and geographic locations. While Klout users who receive Perks are under no obligation to write about them, the hope is that they will effectively advertise the products on social media. Klout has offered the Perks program since 2010. According to Klout CEO Joe Fernandez, about 50 partnerships had been established as of November 2011. In May 2013, Klout announced that its users had claimed more than 1 million Perks across over 400 campaigns.
In March 2013, Klout announced its intention to begin displaying business analytics aimed at helping business and brand users learn about their online audiences. At this time Klout doesn’t allow for corporate/business Linkedin pages to be connected so the tool is of limited use for measuring influence in this channel.
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Wikipedia