kin | ||||
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Studio album by iamamiwhoami | ||||
Released | 11 June 2012 | |||
Recorded | 2011 | |||
Genre | ||||
Length | 43:29 | |||
Label | To whom it may concern., Cooperative Music | |||
Director | Robin Kempe-Bergman | |||
Producer | Claes Björklund | |||
iamamiwhoami chronology | ||||
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Professional ratings | |
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Aggregate scores | |
Source | Rating |
Metacritic | 74/100 |
Review scores | |
Source | Rating |
AllMusic | |
Consequence of Sound | |
DIY | 8/10 |
The Line of Best Fit | |
musicOMH | |
Pitchfork Media | 7.6/10 |
Sputnikmusic | 3.5/5 |
Time Out London | |
Uncut | 8/10 |
Kin (stylised as kin) is the audiovisual debut album by electronic music project iamamiwhoami, pseudonym of Swedish singer-songwriter Jonna Lee. It was released on 11 June 2012 on iamamiwhoami's label To whom it may concern., distributed by Cooperative Music, a group of independent labels. Formats include digital, CD, LP and DVD. The album's first track "sever" was released digitally on 15 February 2012, followed by the release of each of the album's tracks once every fortnight throughout the spring of 2012. The physical DVD of kin contains all the music videos which play together as a 45-minute film.
Kin is iamamiwhoami's first full-length album, about two years after releasing two series of music videos (dubbed the "Preludes" and "Bounty" series) on YouTube. Additionally, during the Grammis in 2011, an anonymous woman accepted the Innovator of the Year award on behalf of iamamiwhoami and opened an envelope to reveal a blank piece of paper, hinting that the album had been in production since 2011. The album was eventually confirmed by Cooperative Music in February 2012. Unlike most traditional albums which only release singles after the album is out, singles from kin were released on their YouTube channel, with a new song and an accompanying music video every two weeks. The music video is released one day before the single. The music videos from kin are set as a film, with each music video linking directly to the next. They feature Jonna Lee (the only prominent human being throughout) along with five other hairy figures who later vanish, and are set in differing landscapes, ranging from a high-rise apartment building to the middle of a desert.
kin gained attention on the Internet due to video chapters from the album being released online beginning since December 2009. Each time a new single is released, iamamiwhoami emails various music blogs to alert them, and there are no accompanying press releases or offers of interviews.
Multiple lyrics from the tracks of kin were given as responses to questions posted in an interview with Bullett magazine in November 2011. The article also features a photo shoot featuring Lee posing in parts of a forest, and a room filled with styrofoam.