Bassist Ryan Wombacher has stated that this is his favorite song off the album because "it shows both sides of... we're still sticking with what we sound like but I think that's the song that it's gonna kind of tell what BT is gonna come to be in the next five more years. Yeah, it's a little more mainstream but we still have the heavy parts and the more metal parts. And then, Brandan gets to show more of his singing vocals which he’s gotten a lot better at I think personally in the last three years."

A music video was shot for the song, directed by Zach Merck and Kevin Leonard and filmed in the California desert. It is part one of a two-part, story-based video, the second part being the music video for "Love in Slow Motion". As frontman Brandan Schieppati said, it is "a sort of Texas Chainsaw Massacre meets The Devil's Rejects", interlaced with performance footage of the band.

The video opens with two sinister backwoods brothers driving in the California desert, talking about what to do with the box that lies in the back of their flat truck. They finally decide to sink it to the bottom of the river. Then a flashback shows vocalist Brandan Schieppati and his on-screen bride, actress Susannah Mills, breaking down in front of a diner that includes patrons chained to their tables. Keyboardist Marta Peterson plays a knife-wielding psychotic waitress, and her two brothers, the ones seen at the beginning of the video, are also there. Brandan is then overpowered by the backwoods sadists. At the end, the truck is shown again and the box falls off the back. Apparently, Brandan was in it, because we see him escape. The final scene shows him, gleaming two-foot tire jack in hand, going back into the diner to save his bride from the sinister clutches of the villains.

...
Wikipedia