"Kidz" | ||||||||
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Single by Take That | ||||||||
from the album Progress | ||||||||
B-side | "Rocket Ship" | |||||||
Released | 20 February 2011 | |||||||
Format | CD single, digital download | |||||||
Recorded |
Sarm West Studios (London, United Kingdom) Electric Lady Studios (New York City, United States) Abbey Road Studios (London, United Kingdom) |
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Genre | Electropop | |||||||
Length | 4:44 (album version) 3:36 (UK radio edit) |
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Label | Polydor | |||||||
Writer(s) | ||||||||
Producer(s) | Stuart Price | |||||||
Take That singles chronology | ||||||||
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"Kidz" is a song by British pop group Take That from their sixth studio album, Progress. It was released as the second single from the album on 20 February 2011. The song features Mark Owen and Gary Barlow performing lead vocals.
The song was first announced as the album's second single when the group announced they were to perform the song live on The X Factor final on 12 December 2010, however they instead performed "The Flood" after Simon Cowell felt the song would reflect the recent riots and protests over the rising student tuition fees, due to their backing dancers being dressed as riot police and the lyrics within the song. "Kidz" was officially announced as the second single from Progress on 12 January 2011. The single artwork was posted onto Take That's official website on 7 February 2011. The single was initially going to be released on 28 February 2011, but the date was moved forward to 21 February 2011. The single's B-side is "Rocket Ship", also sung by Gary Barlow and Mark Owen, who uses falsetto. The digital download single was packaged with a remix entitled "Revenge of the Kidz", which was mixed by Howard Donald.
"Kidz" has been referred to by Q Magazine as the highlight of Progress where the "reintroduction of Robbie Williams into the Take That ranks [has given] them a shot in the arm" concluding that "Kidz" is one of the "brilliantly mad future-disco titans".Entertainment.ie agreed with this view and described the single as a "stand out track" on the album with "a massive production kicking off with pounding drums, resonating piano and grimy synths." Reality Shout music reviews also praised the song stating that "armed with the song-writing capabilities of Gary Barlow, the producing prowess of Stuart Price, Mark Owen's wheezy vocals, and Robbie Williams' gutsy, candid lyricism and confident delivery, 'Kidz' is a riotous cacophony of attitude, synth, relentless hooks and a monolithic chorus. It starts with the sound of stomping boots closing in, and ends with the sound of police sirens and screams; every tiny detail is crafted perfectly, right down to each individual beat." Nick Levine of Digital Spy also praised the song awarding it 5 stars and calling it a "rabble-rousing glam-disco-pop stomper with ambiguously apocalyptic lyrics and – not inappropriately – one hell of a chorus" comparing Mark Owen's vocal to Liam Gallagher and referring to it as one of Take That's most thrilling releases.