Network |
This TV (national) Syndication |
---|---|
Launched | July 1, 2017 |
Country of origin | United States |
Owner | Sinclair Broadcast Group |
Key people |
|
Format | Weekday/weekend morning cartoon block |
Running time | 3 hours |
Original Language(s) | English |
Official website | Official website |
KidsClick is a daily children's programming block distributed by Sinclair Broadcast Group, which premiered on July 1, 2017. The block, which primarily consists of long-form animated series as well as some short-form content, is carried nationally on digital multicast network This TV, and on Sinclair-owned/operated television stations in several markets. At launch, the block was available in 75 million households. The block also marks the return of traditional weekday cartoons and Saturday morning cartoons to over-the-air television, as well as the first children's programming block on U.S. broadcast television not to comply with Children's Television Act regulations since the Saban-produced Vortexx was discontinued by The CW in September 2014.
The This TV iteration of the block will accompany an existing, unbranded lineup of educational programming on weekend mornings, which has aired on the network since November 1, 2013, after the discontinuation of Cookie Jar Toons (which coincided with original co-owner Weigel Broadcasting transferring its 50% interest in the network to Tribune Broadcasting, as well as the Cookie Jar Group's absorption into DHX Media); it also marks the first time that This TV has carried children's programming on Monday through Saturday mornings since Tribune – which Sinclair announced that it would acquire for $3.9 billion on May 8, 2017 – assumed partial ownership of the network.
On May 2, 2017, Sinclair Broadcast Group announced that it would launch a multiplatform children's programming block on linear television and digital platforms. The company partnered with MGM Domestic Television Distribution to develop and distribute KidsClick, which it planned to air nationally on This TV and select network affiliates (particularly those aligned with The CW, and the MyNetworkTV programming service, as well as some Fox-affiliated stations that do not carry local morning newscasts in the block's designated timeslots) and independent stations owned and/or operated by Sinclair on July 1, 2017. Its content encompasses short- and long-form material and will be distributed online.