In 2012, Kent County Cricket Club competed in Division Two of the County Championship, Group C of the 40-over Clydesdale Bank 40 and the South Group of the Friends Life t20. Kent also hosted a first-class match at the St Lawrence Ground against the touring South Africans. At the start of the season, Kent played a three-day MCC Universities match at Oxford MCCU, but this match did not have first-class status. It was the first season in charge for new head coach Jimmy Adams after the departure of Paul Farbrace who had been the club's Director of Cricket for two seasons. The club captain was former England batsman Rob Key who had been club captain since 2006. Brendan Nash joined Kent as their overseas player.

Kent finished third of nine in Division Two of the County Championship, narrowly missing out on promotion to Division One. The county performed well in the Clydesdale Bank 40, winning 7 out of 9 completed matches, but missed out on qualification for the knockout stages despite finishing level on points with group runners-up Warwickshire. A surprise loss to the Unicorns and a no result against the same opposition when rain forced an abandonment after Kent had restricted their opponents to just 177/8 ultimately proved costly, and Kent missed out on a semi-final appearance after losing their final match against Sussex. The Friends Life t20 campaign was disappointing for Kent, with the side winning just 4 out of 10 matches and finishing in 4th place (out of 6) in the South Group.

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