"Keep Coming Back" is a 1991 R&B-oriented hit song by American singer and songwriter Richard Marx. It appears on his third solo album, Rush Street, and was both written and produced by Marx.

The lyrics to the song detail a man's unrequited love for a woman. Working with musicians such as Luther Vandross (who added backing vocals to the track) and keyboardist Greg Phillinganes, Marx sought to explore different musical territory with this single, stating that "I wanted to write an old-fashioned R&B song."

The song became Marx's tenth Top 40 pop hit in the United States, reaching #5 in Cash Box, and peaking at #12 on the Billboard Hot 100 chart in late 1991. It also spent four weeks atop the Billboard Adult Contemporary chart. On the UK Singles Chart, the song topped out at #55 in October 1991.

Additionally, it placed Marx on the American 'Soul' charts for nine weeks, getting as high as #71. It featured prominent vocals by Luther Vandross.

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