Keep Britain Tidy
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| Founded | 1960 (as registered charity) |
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| Type | Charitable organisation |
| Registration no. | A company limited by guarantee registered in England and Wales number 3496361, Registered charity number: 1071737 |
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Area served
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England and Wales |
| Website | www |
Keep Britain Tidy is a UK-based independent environmental charity. The organisation campaigns to reduce litter, improve local places and prevent waste. It has offices in Wigan, Greater Manchester, and London.
Keep Britain Tidy was originally set up by a conference of 26 organisations in 1955. The conference was initiated by the British Women's Institute after a resolution was passed at its 1954 AGM to start a national anti-litter campaign.
In 1987, Keep Britain Tidy changed its name to Tidy Britain Group.
In 2002, following a merger with environmental awareness charity, Going for Green, the charity changed its name to ENCAMS — short for Environmental Campaigns.
In June 2009, the charity changed its name back to Keep Britain Tidy, introducing a new logo highlighting the IT within BRITAIN, reading "Keep It Tidy" as well as "Keep Britain Tidy". The "tidyman" logo is still used in public campaigns, alongside campaign straplines such as "Let's keep it tidy!" and "Help keep it tidy!"
Following a year-long strategic alliance, in 2011 Keep Britain Tidy merged with the environmental charity Waste Watch. Keep Britain Tidy became the trading name.
1954 Led by its chair, Lady Elisabeth Brunner, the National Federation of Women's Institutes passes a resolution to "Keep Britain Tidy".
1958 For the first time, The Litter Act puts in place an overall law with fines of £10 for people dropping litter.
1960 Keep Britain Tidy registers as a charity and company limited by guarantee.
1969 The tidyman logo appears on bins and packaging around the UK.
1970s Public information films and high profile national campaigning, including many popular faces of the day has a marked impact on attitudes towards littering and awareness of the Keep Britain Tidy brand. (ABBA, The Walt Disney Company, David Cassidy, Marc Bolan and Morecambe and Wise).
1971 The Dangerous Litter Act increases the maximum fine for dropping litter from £10 to £100. (This was later further increased by the Litter Act 1983 to level 3 on the standard scale, at that time £200, now £1000.)
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Wikipedia