Kansei Studies is an interdisciplinary research field focusing on kansei. It intends to understand what kansei is, how it works, and how to apply understanding of kansei in the design of new products and services.
Kansei (感性?) is a Japanese word that covers the meanings of sensitivity, sensibility, and intuition in English and is akin to the German concept of Ästhetik. Researchers have proposed three major definitions for its applicability in psychology and design: