The album was polled the 14th on the 100 greatest Yugoslav rock and pop albums list in the 1998 book YU 100: najbolji albumi jugoslovenske rok i pop muzike (YU 100: The Best Albums of Yugoslav Pop and Rock Music).

Prior to the release of the album, Bijelo Dugme had large success with their 7" singles. The band's record label, Jugoton, intended to release Bijelo Dugme's first album during the spring of 1975, but the group's manager, Vladimir Mihaljek, managed to persuade the label's editors to release the record during the autumn of 1974. The recording sessions started on October 2, 1974, in Akademik Studio in Ljubljana. The album was produced by the band themselves, with the help of Akademik Studio's producer Deče Žgura. The album featured a new version of the title track, which the band had originally released as a 7" single in 1973 while still performing under the name Jutro.

The album cover was designed by designer Dragan S. Stefanović who would go on to design covers for the band's future releases as well. Four decades after the album release, it was revealed that the name of the model was Ljiljana Božanić.

Rock critic Dražen Vrdoljak stated in 1981 that Kad bi bio bijelo dugme album cover "represented a shift in conceiving the covers of domestic [Yugoslav] rock albums, identical to the shift Bregović's music made on our rock scene".

All the songs were written by Goran Bregović, except where noted.

The album was well received by audience and critics alike. In a Džuboks review, Maksa Ćatović wrote:

Bijelo Dugme's Deep Purple and Led Zeppelin-influenced hard rock sound mixed in with the Balkans folk music elements was described as "pastirski rok" (shepherd rock) by rock critic Dražen Vrdoljak in his review published in Studio. The term was later used frequently by critics, often pejoratively, to describe the band's sound.

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