KWWL-TV
  
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Waterloo/Cedar Rapids/Dubuque /Iowa City, Iowa United States |
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| Branding | KWWL (general) KWWL News (newscasts) |
| Slogan | We've Got You Covered |
| Channels | Digital: 7 (VHF) |
| Subchannels | 7.1 NBC 7.2 The CW 7.3 MeTV |
| Owner |
Quincy Media (KWWL License, LLC) |
| First air date | November 29, 1953 |
| Call letters' meaning |
Keep Watching WaterLoo or Waterloo Way Leads |
| Sister station(s) | KWWL-DT2 |
| Former callsigns | KWWL-TV (1953–1983) |
| Former channel number(s) | 7 (VHF analog, 1953–2009) 55 (UHF digital, 2003–2009) |
| Former affiliations |
DuMont (secondary, 1953–1956) RTV (DT2, 2009–2011) This TV (DT2, 2011–2016) |
| Transmitter power | 21.8 kW |
| Height | 527 m |
| Facility ID | 593 |
| Transmitter coordinates | 42°24′2.5″N 91°50′36.9″W / 42.400694°N 91.843583°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www |
KWWL is the NBC-affiliated television station in Waterloo, Iowa, and serves as the primary NBC affiliate for the northeastern third of the state of Iowa, including 21 counties and the larger cities of Waterloo, Cedar Rapids, Dubuque and Iowa City. The station operates on VHF channel 7. KWWL is owned by Quincy Media. The station's studios are located on East 4th Street in Waterloo, Iowa and its transmitter is located at the AFLAC Tower north of Rowley, Iowa.
KWWL also operates newsrooms and sales offices in Cedar Rapids and Dubuque.
When the Federal Communications Commission opened up bids for channel 7 in Waterloo, it was obvious that the license would either go to Sonderling Broadcasting, owner of KXEL (AM 1540), or R.J. McElroy and his Black Hawk Broadcasting Company, owner of KWWL (AM 1330, now KPTY). After a long legal battle, Black Hawk won the license, and KWWL-TV signed on for the first time on November 29, 1953—a Thanksgiving Day present to eastern Iowa.
The station was originally affiliated with NBC and the DuMont Television Network. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.
In 1980, Black Hawk agreed in principle to merge with Forward Communications. However, the FCC told Black Hawk and Forward that it would have to sell either KWWL-AM-FM or channel 7. The KWWL stations had been grandfathered under a 1970s FCC rule banning common ownership of radio and television stations. When Forward decided to keep the radio stations, Black Hawk sold channel 7 to Aflac just before the merger closed. In 1997, Aflac sold its entire broadcasting division, including KWWL, to Raycom Media.
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