KRVU-LD: Chico, California KZVU-LD: Redding, California KECA-LD: Eureka, California United States |
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Branding | MyTV |
Slogan | "The Northstate's Sports Leader" |
Channels |
Digital: KRVU-LD: 22.1 (UHF) KZVU-LD: 21.1 (UHF) KECA-LD: 29.2 (UHF) |
Affiliations | MyNetworkTV (2006–present) |
Owner |
Bonten Media Group (sale to Sinclair Broadcast Group pending) (California Broadcasting, Inc.) |
First air date | 1993 |
Former affiliations | UPN (1997–2006) |
Transmitter power | 6 kW |
Licensing authority | FCC |
Public license information: |
Profile CDBS |
KRVU-LD/KZVU-LD Channel 21 is the My Network TV affiliate serving Northern California (aka the "Northstate") and is based in Redding, California. The station is owned by California Broadcasting, Inc., a subsidiary of Bonten Media Group. The station's vice-president and general manager is Andrew Stewart. It is shown as a repeater station in Eureka, California, on KECA-LD Channel 29.2 (KECA-LD Channel 29.1 is an affiliate of The CW.)
Bonten owns ABC affiliates KRCR-TV in Redding and KAEF-TV in Eureka. Bonten also operates KCVU in Chico and KBVU in Eureka (both Fox affiliates, of which also MyTV was formerly a DT subchannel of both stations) owned by Esteem Broadcasting; as well as three other stations in Chico, KUCO-LP (Univision), KXVU-LP (Telemundo) and KKTF-LD (UniMás) with low-powered translators in Redding and Eureka, also owned by California Broadcasting. KRVU broadcasts on cable channel 13 on Comcast in Chico and Charter in Redding and on Suddenlink cable channel 5 in Eureka.
KRVU has long been the Northstate's broadcast source for KTVU's Ten O'Clock News and the region's sports flagship station for the San Francisco Giants and Sacramento Kings. MyTV has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show from the late 1990s until 2015. The station was formerly known as MyTV Northern California, but reverted to its original call letters upon the station's purchase in 2015.