KCBD-TV
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Lubbock, Texas United States |
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| Branding | KCBD 11 (general) KCBD NewsChannel 11 (newscasts) This TV Lubbock (on DT2) |
| Slogan | Coverage You Can Count On |
| Channels |
Digital: 11 (VHF) Virtual: 11 () |
| Subchannels | 11.1 NBC 11.2 This TV 11.3 Grit |
| Affiliations | NBC (Secondary through 1969) |
| Owner |
Raycom Media (KCBD License Subsidiary, LLC) |
| First air date | May 10, 1953 |
| Call letters' meaning |
Caprock BroaDcasting Company (original owners of station) |
| Sister station(s) | Amarillo: KFDA-TV, KEYU, KEYU-FM |
| Former callsigns | KCBD-TV (x-2003) |
| Former channel number(s) |
Analog: 11 (VHF, 1953–2009) Digital: 9 (VHF, until 2009) |
| Former affiliations |
Secondary: ABC (1953–1969) DT2: NBC WX+ (2005–2008) DT3: The Tube (2006–2007) |
| Transmitter power | 15 kW |
| Height | 232 m |
| Facility ID | 27507 |
| Transmitter coordinates | 33°32′32.1″N 101°50′15.3″W / 33.542250°N 101.837583°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.kcbd.com |
KCBD is an NBC-affiliated television station serving the Lubbock, Texas metropolitan area. Owned by Raycom Media, its studios and transmitter are co-located in South Lubbock near the interchange of I-27 and Slaton Highway.
KCBD-TV signed on the air on May 10, 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). It was owned by a group headed by Joe Bryant, owner of KCBD radio (AM 1590). For a short time thereafter, Jim Reese was a broadcaster on KCBD.KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color. From 1968 to 1983, KCBD-TV also operated KSWS-TV, Channel 8 in Roswell, New Mexico as a repeater or satellite station. The Roswell station now operates as KOBR-TV, owned by Albuquerque NBC affiliate KOB-TV.
Bryant sold both KCBD and KSWS to State Telecasting Company of Columbia, South Carolina in 1971. The radio station was spun off to separate owners who changed the calls to KEND (at the then-END of the radio dial) It is now KDAV. State Telecasting sold the station to Caprock Broadcasting in 1983.
Caprock Broadcasting sold the station to the Holsum bakery in 1986. Holsum sold KCBD to Cosmos Broadcasting, the broadcasting arm of South Carolina-based insurer Liberty Corporation, in 2000. Liberty exited the insurance business later that year, bringing the Cosmos stations directly under the Liberty banner. Liberty merged with Raycom Media in 2006.
In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High-Definition.
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Wikipedia