Jupiler (French: [ʒypilɛʁ]; Dutch: [ˈʒypilɛr] or [ʒypiˈleː]) is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at Piedboeuf Brewery in Jupille-sur-Meuse, Belgium. It is the biggest-selling beer in Belgium.
Jupiler is the main sponsor of the Belgian Pro League, the highest Belgian football division, as well as the second division in the Netherlands, the Eerste Divisie. They also sponsor the Belgian national team and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom" French:"Les Hommes savent pourquoi")