Juno Online Services
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Type of site
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Subsidiary |
|---|---|
| Headquarters | Newark, New Jersey, United States |
| Industry | Internet service provider |
| Parent | United Online |
| Website | http://www.juno.com/ |
| Alexa rank |
 3100 (May 2011[update]) |
Juno Online Services, also called simply Juno, is an Internet service provider based in the United States. It is a subsidiary of United Online, which in turn is a subsidiary of investment bank B. Riley Financial. United Online is also the parent of NetZero and BlueLight Internet Services.
Juno was founded in May 1996 by Charles Ardai, Brian Marsh and Clifford Tse, with equity capital provided by the D.E. Shaw Group and headquarters in the same Midtown Manhattan building as Shaw. In August 1996, it began a free e-mail service –- a customer would install the proprietary Juno client which would allow them to send and receive email of about 35 kilobytes in size. Version 1 did not offer attachments or other features. The user could write emails with the Juno client and would periodically sign in by dial-up. Upon doing so, the Juno client would upload any emails the user had written, download any new incoming emails in the online mailbox, and download targeted advertisements, which were displayed in the client. This was similar to "QWK" and similar less automated offline readers that had been used for years by BBSes to save phone line connect time.
In June 1998, Juno expanded its service to offer premium support for paying subscribers, and added the ability to browse the web in addition to use of email. In December 1999, Juno began to offer the same service (minus technical support) for free, provided the user ran the Juno client, which displayed a bar containing advertisements for the majority of the time that the user was online. Juno later imposed limits on how much usage could be made of its free Internet service in a single month. Free service was limited, as of the middle of July 2015, to a maximum of 10 hours per month.
With the collapse of the 1990s Dot-com bubble, Internet advertising revenues declined and the company shifted emphasis to offering discount Web and mail services similar to large ISPs, but at half the price.
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