Jumia

JUMIA

Industry	Internet, Retail, Ecommerce, Marketplace, Classified
Founded	2012
Founders	Tunde Kehinde Raphael Afaedor
Headquarters	Yaba, Lagos, Lagos State, Nigeria
Key people	Jeremy Hodara Sacha Poignonnec
Number of employees	3000
Website	www.jumia.com

Jumia, formerly known as Africa Internet Group (AIG), is an ecosystem of online commerces, marketplaces and classifieds websites and applications created in 2012. Started in 2012 in Lagos, the company has a presence across 23 African countries. The different lines of services are Jumia Market, Jumia Travel, Food, Jumia House, Jumia Jobs, Jumia Car, Jumia Deals and Jumia Services.

The first company to launch, Jumia, is an online shopping website for electronics and fashion. It launched in Lagos, in June 2012 and was followed by Jumia Market (formerly Kaymu), a community based online marketplaces in September of that same year. Jumia Travel (formerly Jovago), an online hotel booking platform was launched in Nigeria in June 2013, just before Jumia House (formerly Lamudi), Jumia Car (formerly Carmudi) and Jumia Food (formerly Hellofood). The last two services, Jumia Jobs and Jumia Deals were launched in April 2015. As of 2017, there are 126 websites in activity across 23 African countries.

As of 2016, Jumia had 126 operations across 23 African countries, thus covering 90% of African GDP and 3 million customers. With 3 000 employees across Africa and a network of 500,000 sellers it works with Jumia is the leading actor of online commerce in Africa.

In 2012, Jeremy Hodara and Sacha Poignonnec, co-founders and co-CEOs of Jumia, founded Jumia (formerly known as Africa Internet Group). Hodara and Poignonnec have overseen the successful launch and expansion of nine services in more than twenty countries across Africa.

Hodara spent seven years working at McKinsey in France, India, and the USA, consulting clients in retail and e-commerce. Hodara is a graduate of HEC Paris with a master's degree in Business Administration.

Poignonnec worked for McKinsey in Paris and New York, focusing on Consumer Goods and Retail. He started his career with Arthur Andersen, and then participated in the creation of Accuracy, a corporate finance boutique based in Paris. He holds a master's degree in business administration from EDHEC Business School, France, and he majored in Finance.