Julian Price
| Julian Price | |
|---|---|
 |
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| Born |
November 25, 1867 Richmond, Virginia |
| Died | October 25, 1946 (aged 78) North Wilkesboro, North Carolina |
| Occupation | Insurance Executive |
| Spouse(s) | Ethal Clay Price |
| Children | 2 |
Julian Price (November 25, 1867–October 25, 1946) was an insurance executive who made his fortune in the first part of the twentieth century by developing the Jefferson Standard Life Insurance Company, at the time the largest corporation in North Carolina.
Price was born on November 25, 1867, in Richmond, Virginia. His parents were Joseph Jones Price and Margaret (Hill) Price. He was educated in the Virginia public schools. Price married Ethel Clay, the daughter of Henry De Bois Feuillet Clay, in Meehum River, Virginia on August 22, 1897. They had two children: Kathleen Marshall, who married Joseph McKinley Bryan, and Ralph Clay Price.
Price entered the insurance field as an insurance salesman solicitor from 1905 to 1909 in Norfolk, Virginia for the Greensboro Life Insurance Company of North Carolina. He became their secretary and later agency manager of that company from 1909 until 1912. In 1912 it merged with the Security Life & Annuity Company of Greensboro and became the Jefferson Standard Life Insurance Company of Raleigh, North Carolina, named for Thomas Jefferson. Price was their vice president as well as their agency manager of the new organization which moved to Greensboro, North Carolina.
In 1912 it absorbed Security Life and Annuity Company and Greensboro Life Insurance Company. Under Price's leadership its sales increased to almost $10 million by 1919, when he was then promoted, succeeding George A. Grimsley as its president. The Board of Directors remarked The record is a success unparalleled in the history of southern life insurance companies and one beyond our most sanguine expectations. Price continued in that position until 1946 and thereafter was chairman of the board of directors until his death.
In 1923 Jefferson Standard Life Insurance built the Jefferson Standard Building, a 17 story skyscraper. This building was the tallest building in North Carolina for several years. After the company moved into its new headquarters under the direction of Julian Price and his "top-notch skills" in salesmenship it increased its sales to $300 million before the Great Depression. Price became one of the most respected Chief Executive Officers in the United States during the 1930s and '40s. His company was a national leader in the insurance industry.
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