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Jules Montenier


Dr. Jules Bernard Montenier (March 23, 1895 – August 20, 1962), of Chicago, Illinois, was an inventor and a cosmetic chemist. He was also the founder of Jules Montenier, Inc., a cosmetics company. He was famous for inventing Stopette, an anti-perspirant that was a longtime sponsor of the CBS game show What's My Line? Stopette's slogan, repeated at the beginning of the episodes Montenier's company sponsored, was "Poof! There goes perspiration." Montenier was described in the introduction segment of What's My Line? as the "famous cosmetic chemist."

Montenier holds a number of patents. Arguably, his primary patent is US Patent No. 2,230,084, which is a January 28, 1941, patent for Astringent Preparation. This patent dealt with solving the problem of the excessive acidity of aluminum chloride, then as now, the best-working anti-perspirant known to chemistry, by adding a soluble nitrile or a similar compound. This innovation found its way into "Stopette" anti-perspirant/deodorant spray, which Time Magazine called "the best-selling deodorant of the early 1950s." A virtually identical patent was granted in the United Kingdom as GB0527439.

Montenier also holds US Design Patent D168,109 for the ornamental design of his "Stopette" bottle, the shape of which was on the scorecards of What's My Line? when "Stopette" sponsored the show. In addition, Montenier also holds US Patent No. 2,642,313 for the "Unitary container and atomizer for liquids." This was developed in 1947 when Montenier, working with engineers from the Plax Corporation, invented a commercial use for the plastic bottle. His innovation was for “Stopette,” an underarm deodorant dispensed by squeezing the bottle. This one bottle created an explosion in the industry for the plastic bottle. For the first time, plastic was competing with glass for this type of packaging.

Furthermore, Montenier holds US Design Patent D143,437, which is for a fanciful design for a shaving bowl.

In the opening segment that featured Stopette, Jules Montenier, Inc. also advertised "Poof! Deodorant body powder" and "Finesse, the flowing cream shampoo" in the same segment. In mid-1953, Dr. Montenier himself was pictured in the opening segment after the products were mentioned.


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