Journal of Interactive Advertising

The Journal of Interactive Advertising is a biannual peer-reviewed academic journal covering interactive advertising, marketing, and communication. It is published by Routledge on behalf of the American Academy of Advertising. It was established in Fall 2000 by John D. Leckenby (University of Texas at Austin) and Hairong Li (Michigan State University). The American Academy of Advertising acquired the journal on January 1, 2008.

The journal was established in Fall 2000 by John D. Leckenby (University of Texas at Austin) and Hairong Li (Michigan State University), who served as founding editors-in-chief. It was an official publication of the Department of Advertising, Public Relations, and Retailing at Michigan State University and the Department of Advertising at The University of Texas at Austin until December 31, 2007. The American Academy of Advertising became its publisher on January 1, 2008, when John D. Leckenby became past editor and Hairong Li became sole editor. In Fall 2013, Routlege took over publishing.

The following persons have been editor-in-chief:

The journal is abstracted and indexed in EBSCOhost.

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