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Joshua Greenberg

Joshua M Greenberg
Head and shoulders photo of Greenberg smiling, with a beard and curly dark hair
Greenberg in May 2014
Born 1976
Atlanta, Georgia, United States
Nationality United States
Alma mater

Joshua M. Greenberg (born 1976), known as Josh, is an American academic working in sociology of scientific knowledge. Greenberg is Program Director for Digital Information Technology at the Alfred P. Sloan Foundation. Previously he was the Director of Digital Strategy and Scholarship at the New York Public Library (NYPL). His interests encompass the intersection of scholarship, education and information technology. His initiatives at NYPL engaged the nascent disciplines of digital asset management.

Greenberg earned a B.A. degree at Johns Hopkins University in 1998. He was awarded an M.A. degree at Cornell University in 2002.

Greenberg's doctorate from Cornell in 2004 was conferred on the basis of a thesis, From Betamax to Blockbuster: Mediation in the Consumption Junction (OCLC 58539393). In this work, Greenberg argued that the evolution was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions. This work was the basis for his 2008 book, From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video, which explores how the VCR was transformed from a machine that records television into a medium for movies.

Greenberg was a research instructor of History and Art History at George Mason University. He was simultaneously the Associate Director of Research Projects at the Center for History and New Media (CHNM). He participated in the development of Zotero and Omeka.

While at CHNM, he was affiliated with H-Net as Web Editor for H-Sci-Med-Tech.

Greenberg served NYPL in a newly created position as the Director of Digital Strategy and Scholarship, which means that he was actively involved in determining what the job would become. Greenberg headed the Digital Experience Group. By the end of 2009, the Digital Experience Group was folded into NYPL's Strategy office, effectively ending DEG at NYPL. DEG's blog was not updated between July 19, 2009, and January 1, 2010.


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