Joseph Coors
| Joseph Coors | |
|---|---|
| Born |
November 12, 1917 Golden, Colorado |
| Died | March 15, 2003 (aged 85) Rancho Mirage, California |
| Cause of death | Lymphoma |
| Resting place | El Camino Memorial Park, Sorrento Valley, San Diego, California |
| Employer | Coors Brewing Company |
Joseph "Joe" Coors, Sr. (November 12, 1917 – March 15, 2003), was the grandson of brewer Adolph Coors and president of Coors Brewing Company.
Coors was born in 1917 to Alice May Kistler (1885-1970) and Adolph Coors II. His siblings include Adolph Coors III and William Coors. He graduated from Cornell University in 1939 with a degree in chemical engineering, staying to earn a master's degree in 1940. His brother Adolph Coors III and cousin Dallas Morse Coors were his classmates, and all three were members of Kappa Alpha Society and Quill and Dagger society.
He married Edith Holland "Holly" Hanson (Holly Coors) (1920-2009) in 1941 and had five sons, Jeffrey "Jeff", Joseph "Joe" Jr. (1942-2016), Grover, John, and Peter "Pete" (1946-). He divorced Holly in 1987, and married Anne Elizabeth Drotning in 1988.
After graduation, he began work in the Coors Porcelain Co., the porcelain business that helped the company survive Prohibition. With his brother William Coors (whose desks were located only one foot apart), Joseph refined the cold-filtered beer manufacturing system and began America's first large-scale recycling program by offering 1-cent returns on Coors aluminum cans. He served one term as a regent of the University of Colorado in 1967-1972, attempting to quell what he considered to be campus radicalism during the Vietnam war. He served as president of Coors in 1977-1985, and chief operating officer in 1980-1988. His leadership helped expand Coors beer distribution from 11 Western states in the 1970s to the entire USA by the early 1990s.
...
Wikipedia