Jorge A. Plasencia
| Jorge A. Plasencia | |
|---|---|
Jorge A. Plasencia
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| Born | June 13, 1974 Miami, FL |
| Nationality | Cuban American |
| Alma mater | Northwestern University, Kellogg School of Management |
| Occupation | Chairman and CEO of República |
Jorge A. Plasencia (born June 13, 1974 in Miami, FL) is a Cuban-American entrepreneur and civic leader. He is chairman and CEO of República, an independent advertising and communications agency, which he co-founded in 2006 as a small start-up. Plasencia is also the former chairman of UnidosUS, the largest national Hispanic civil rights and advocacy organization in the United States.
Plasencia began his career as a 14-year-old intern at Miami's Radio Mambí, and by his senior year of high school he was the Spanish-language station's Promotions Director.
Plasencia’s experience in professional sports started with the Florida Marlins in 1996, where he worked as the Major League club’s first director of Hispanic Marketing, overseeing all sales and marketing programs. His efforts garnered him the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce in 1997, the same year the Marlins won their first World Series title.
During the height of the Latin music explosion in the late 1990s and early 2000s, Plasencia began working at Estefan Enterprises, the entertainment and hospitality conglomerate founded by superstar Gloria Estefan and her husband/producer Emilio Estefan. As vice president, Plasencia oversaw all marketing, publicity and corporate strategy for the company’s various divisions, including artist management. He also helped launch the crossover career of pop phenomenon Shakira in key regions including the United States, Europe and Asia.
Prior to launching República, Plasencia was the corporate vice president and operating manager of Univision Radio, a post he got after leading marketing, corporate communications and public affairs for the company. While at Univision, Mr. Plasencia worked for the interests of diverse audiences and consumers on both local and national levels.
Plasencia and his business partner, Luis Casamayor, cofounded República in 2006. It has been described as one of the fastest growing companies in the US by Inc. Magazine and has been ranked by Advertising Age as one of the top 15 Hispanic agencies in America. República has received national accolades for its creative and strategy, including several ADDY, Telly, Davey, and PRSA Silver Anvil awards. Plasencia and República have also been featured in Fortune Magazine, in a story titled "Jorge Plasencia's República: Mad Men, Miami-style."
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