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Jon Jacobs (actor)

Jon Jacobs
Born (1966-09-10) 10 September 1966 (age 50)
Derbyshire, England, United Kingdom
Occupation Actor, entrepreneur, director, producer, writer
Known for Lucinda's Spell, Rocktropia Virtual World, Zombie Kong
Children Taliesin Jacobs, Sheba Jacobs, Zuri Jacobs
Website neverdie.com

Jon Jacobs (born 10 September 1966, Derbyshire, England) is an English actor, entrepreneur, director, producer, writer, and creator of the avatar Neverdie, which is frequently stylised NEVERDIE, from the virtual world Entropia Universe that Reuters described as "a legendary adventurer, celebrity, and fabulously wealthy entrepreneur in the online world of Entropia". The Associated Press described Neverdie as an "Internet icon".

As a film actor, director and producer Jacobs is best known for films such as Return to Oz, The Girl with the Hungry Eyes, Lucinda's Spell,Charlotte Sometimes, Hey DJ, and RevoLOUtion.

In 2005, Jacobs mortgaged his home to buy a virtual asteroid for US$100,000, being the most valuable virtual item ever sold at that time. The next day, he got an offer to sell the asteroid for US$200,000, but he refused. The asteroid space resort was named Club Neverdie after its owner's avatar name. In 2010 Jon Jacobs sold the Asteroid Space Resort to various other Entropia Universe participants for a total of US$635,000.

Jacobs' avatar subsequently appeared in The Discovery Channel documentaries Gamer Generation and I, Videogame, it also appeared in the Canal+ documentary La Vraie vie des mondes virtuels. ABC News did a video interview with Jacobs entitled A Portrait of the Avatar. The Los Angeles Times described Jacobs avatar as "the world's first cyber-superstar".


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