Johnson's baby

Johnson's Baby is an American brand of baby cosmetics and skin care products owned by Johnson & Johnson. The brand dates back to 1893 when Johnson's Baby Powder was introduced. Product line consists of baby powder, shampoos, body lotions, massage oil, shower gels and baby wipes. The brand has reputation for making baby products that are "exceptionally pure and safe" since at least the 1980s.

Johnson's Baby Powder was an invention of Dr. Frederick B. Kilmer, company's first director of scientific affairs. In 1892 he got a letter from a physician noting that patient suffered skin irritations after using medicated plasters. Kilmer suggested to use scented Italian talcum powder to mitigate the irritation and sent a can to the doctor.

Baby Powder debuted in 1893 and went to the market in 1894. The earliest Baby Powder was in a yellow and red tin with a label "For Toilet and Nursery”.

According to Robert Shook, sanitary napkins were included in the young mother's kit but never considered a separate product until customers asked the company for it.

In 1893 the talc was packaged in a box that was originally distributed to midwives and given to mothers following childbirth. The mothers liked it so much, the company started to sell it in drugstores. Also in the midwife's box were twelve sanitary napkins. Prior to this, there was no such product available to purchase. After the company received hundreds of letter from women wanting to know where they could buy these products, the company started to manufacture them – the first company to make sanitary napkins in the United States.

The first baby to appear on Johnson's Baby powder label was Mary Lea Johnson Richards, granddaughter of Robert Wood Johnson I (co-founder of Johnson & Johnson).

Johnson's Baby Powder has a particular scent that for many Americans is associated with the smell of the baby itself. According to Johnson & Johnson's representative Fred Tewell (cited by Toronto Star), baby powder-scented cleaning products became almost a standard not only to cosmetics, but to diapers as well. And all Johnson's Baby products have a "powdery" note in them.

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