Johnny Lightning

Johnny Lightning is a brand of model cars originally produced by Topper Toys, similar to the hugely successful Mattel Hot Wheels die cast racing cars. Their claim to fame at that time was that they were extremely fast compared to other brands of die-cast cars. Their most important technology was to mold in a small hook under the front axle so that they could be propelled by a lever-driven catapult, far faster than could be obtained by either gravity, or battery powered "supercharger" devices. Topper closed in 1971 and production of Johnny Lightning cars ceased for 23 years. In 2003 Thomas Lowe secured the trademark rights to the Johnny Lightning name for his Playing Mantis company. Playing Mantis produced toy cars under the Johnny Lightning brand name from 1994 to June 2004. At that time Playing Mantis (including the Johnny Lightning brand) was bought by RC2 Corp. which in turn was bought by the Japanese toy company TOMY in 2011. TOMY discontinued the Johnny Lightning line of diecast cars in 2013. The brand continued to maintain a following by a loyal group of collectors. In early 2016 Round 2 LLC, a toy company owned by Thomas Lowe (who also owned Playing Mantis), revived and reintroduced Johnny Lightning vehicles to the toy market for a second time.

In 1969, Topper Toys introduced Johnny Lightning cars and track sets in response to the growing 1/64th-scale diecast market. New Jersey inventor and author Henry Orenstein owned Topper toys and is responsible for their creation. Johnny Lightning introduced 11 cars and several hard plastic sets that year. Topper based all but one car, the Custom Turbine, on real cars of the period. Flexible plastic track was also sold, as well as accessories like a loop-the-loop and curved sections. In addition, Topper sold a Johnny Lightning helmet and carrying case.

For 1970, Johnny Lightning introduced 31 new models, mostly based on fantasy vehicles. Seven of the new models were "Jet Power" cars. These cars contained a plastic bladder which could be filled with pressurized air that, when released, sent the car speeding down the track. Topper also produced numerous new track sets for 1970.

Johnny Lightning sponsored five Parnelli Jones cars, including Al Unser, in the 1970 and 1971 Indy 500 races. Unser was able to capture those victories in his blue lightning bolt decorated Johnny Lightning Special. After the initial 500 victory, sales of the Johnny Lightning cars increased dramatically, from initially having sales falling far behind that of Mattel, to selling one Johnny Lightning to every three Hot Wheels cars.

...
Wikipedia