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John Varvatos (company)

John Varvatos
Private
Industry Fashion
Founded 1999
Founder John Varvatos
Area served
Worldwide
Website johnvarvatos.com

John Varvatos is an American international luxury men’s lifestyle brand founded by John Varvatos, which designs, manufactures, and retails high-end fashion. Varvatos has been recognized as "Menswear Designer of the Year" three times by the CFDA and named GQ’s "Designer of the Year" in 2007. The collection is distributed in 10 freestanding John Varvatos boutiques across the US, as well as in high-end department stores throughout the world.

John Varvatos founded the company in late 1999. Varvatos had previously been the head of menswear design at Calvin Klein as well as the head of menswear design for all Polo Ralph Lauren brands and was responsible for the creation of the Polo Jeans Company.

The debut clothing line was launched in 2000, a “black-less collection” in which Varvatos went against the popular fashion trends of the time. The success of this line would garner Varvatos the Council of Fashion Designers of America's Perry Ellis Newcomer Award for Menswear.

This success was followed shortly after by the company’s first freestanding boutique, located in the SoHo neighborhood for New York City, which opened in October 2000. Today the brand has 10 independent retail locations across the United States and does over $140 million in sales per year.

After the brand generated double-digit revenue growth in 2010 and 2011, Lyndon Lea's Lion Capital purchased a majority stake in the company in March 2012, with Varvatos remaining as chairman and chief creative officer.

Varvatos cites rock 'n' roll as the catalyst for his fashion interests and uses rock aesthetics as the foundation of the brand's designs. The company's ad campaigns often feature musicians including Iggy Pop, Alice Cooper, Velvet Revolver, Chris Cornell, Dave Matthews, The Roots and Green Day. Music is also central to the brand’s philanthropic efforts, including the Save the Music Foundation and the annual Stuart House benefit.


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