John Tantillo
| John Tantillo | |
|---|---|
| Born |
June 29, 1951 Brooklyn, New York |
| Nationality | American |
| Education | St. Francis College |
| Alma mater |
Queens College of the City University of New York Hofstra University |
| Known for | Branding and marketing consultant |
John Tantillo (born June 29, 1951 in Brooklyn, New York) is an American branding and marketing consultant. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.
A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology. In March 2012, Tantillo was named Alumnus of the Month by Hofstra University.
Tantillo is known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
Tantillo is a frequent guest on television and radio, often appearing on Fox Business Network and Fox & Friends. He is a regular guest on the Fox News live webcast discussion show, The Strategy Room, where he is seen twice a week on Business Hour, News With a View and God Talk Hours, analyzing the role of marketing within the topic of the day.
Tantillo has been called to discuss marketing issues related to politics, corporations and persons and has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms and clothing. In December 2007, he generated controversy for advocating a Fat Santa campaign and comments that Santa Claus should lose weight and join the fight against the obesity epidemic. His position was ridiculed by Erich Muller during an appearance by Tantillo on Muller's radio program, The Mancow Show. Tantillo wrote again on this subject in 2008 and again met with criticism.
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