John R. (Jack) Beckett
| John R. Beckett | |
|---|---|
| Born |
John R. Beckett 26 February 1918 San Francisco, California, United States |
| Died | 17 June 2010 (aged 92) Atherton, California, United States |
| Resting place | USA |
| Citizenship | American |
| Occupation | Businessman |
| Children | Brenda Beckett Belinda Becket |
John R. (Jack) Beckett (1918–2010), an American businessman, was president and chairman of the board of Transamerica Corp. from 1960 to 1983.
He was born on February 26, 1918 in San Francisco, California, and died on June 17, 2010 in Atherton, California.
He became president and chairman of the board of Transamerica Corporation in 1960 when it was a little-known holding company. He was CEO of Transamerica Corp. for 23 years, until 1983, he transformed it from an anonymous holding company into a major, diversified, operating company that became a household name.
He embarked the company on an aggressive advertising campaign that propelled the Transamerica brand name into a household name to the general public. He increased Transamerica's earnings by 20-fold during his tenure as president and chairman. It grew to be one of the 100 largest companies in the United States. He was instrumental in the purchases of motion picture distributor United Artists, Transamerica Airlines, Budget Rent-a-Car Co., De Laval Turbine and Occidental Life Insurance.
He commissioned the building of the Transamerica Pyramid, a landmark building in the San Francisco Financial District. Construction of the Transamerica Pyramid began in 1969. The 853-foot pyramid-shaped skyscraper designed by architect William Pereira was intended to become the San Francisco's tallest building. The building of this pyramid created instant controversy, which helped create public awareness of Transamerica. The Transamerica Pyramid is located in the heart of the San Francisco Financial District at 600 Montgomery Street in San Francisco, California. It is a part of Transamerica Center (a complex that includes Two Transamerica Center and Transamerica Redwood Park) and encompasses nearly one city block.
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