John Peterman
| Private | |
| Industry | Retail |
| Founded | Lexington, Kentucky, USA (1987–2000, 2001—) |
| Founder | John Peterman |
| Headquarters | Blue Ash, Ohio, USA |
| Products | Clothing and Home accessories |
| Website | www |
John Peterman is a catalog and retail entrepreneur from Lexington, Kentucky, who operates The J. Peterman Company.
Peterman graduated from the College of the Holy Cross in 1963 and played third base on Holy Cross baseball teams that went to the College World Series in 1962 and 1963. He also played baseball for the Pittsburgh Pirates organization for three years as a second baseman.
The J. Peterman Company is a retail company that sells clothing and fashion accessories primarily through catalogs and the Internet.
The J. Peterman Company was founded in 1987 by John Peterman, an entrepreneur who was, among other things, formerly a minor league baseball player. It took up the travel and safari theme originated by Banana Republic that was abandoned by them in 1989 soon after their corporate parent The Gap parted ways with Banana Republic founders Mel and Patricia Ziegler. The J. Peterman Company's first product was an original horseman's duster, promoted with a small ad in The New Yorker. The company grew by offering distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) within catalogs that differed from other direct marketing at the time. The catalogs use long copy to explain the products, often digressing into exotic stories of how the catalog writer came across the product, or how it will make the wearer irresistibly attractive, such as:
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Wikipedia