John Pasche (born 24 April 1945) is an English art designer, most famous for designing the "Tongue and Lip Design" logo for the rock band The Rolling Stones.
John Pasche completed his B. A. in graphic design from the Brighton College of Art between 1963 and 1967. He completed his M. A. at the Royal College of Art in London from 1967 to 1970.
At the Royal College of Art, Pasche created a film poster for Judex in 1969. He also created a film poster, in 1970, for Roger Vadim's film And God Created Woman. He made the poster for a Stamp Design Seminar held at the Royal College of Art in 1970.
“John Pasche designed four tour posters for the Rolling Stones between 1970 and 1974 and also worked for other reputed artists, such as Paul McCartney, The Who, The Stranglers and Dr Feelgood. He works as a freelance designer in Surrey, UK, and he still remains a fan of the band, as he says "I have fond memories of a good working relationship with them. The logo is one of the strongest and most recognizable worldwide. And of course I’m proud of that."”
For The Rolling Stones, Pasche designed the "Tongue and Lip Design" logo in 1969, which was originally reproduced on the Sticky Fingers album. In August 2008, the design was voted the greatest band logo of all time in an online poll. In what was perhaps one of the first cases of rock brand marketing, Jagger reportedly approached the Royal College of Art in 1969 looking to commission images for the band. Pasche designed the logo and ended up working for the Stones from 1970 to 1974. “Face to face with him, the first thing you were aware of was the size of his lips and his mouth,” Pasche said. He also designed posters for many Rolling Stones tours, namely the European tours of 1970 and 1973, and the American tour of 1972. He made a promotional sticker for Goats Head Soup (the image being an actual pot of soup being made with a goat's head) and the single sleeve for the single "She's So Cold".