John Elkington (business author)
| John Elkington | |
|---|---|
 |
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| Born | John Brett Elkington 23 June 1949 Padworth, Berkshire, England, United Kingdom |
| Residence | London, England, United Kingdom |
| Citizenship | British |
| Fields |
Sustainability |
| Institutions | Volans |
| Alma mater | University College London |
| Known for | Triple Bottom Line |
| Notable awards | 2011 Spencer Hutchens, Jr. Medal by the American Society for Quality (ASQ) |
Sustainability
Innovation
Social entrepreneurship
Environmentalism
John Elkington (born June 23, 1949) is an author, advisor and serial entrepreneur, perhaps best known for coining such terms as environmental excellence, green growth, green consumer, the triple bottom line and People, Planet & Profit (or Prosperity). He is described as a world authority on corporate responsibility and sustainable development. He is currently a Founding Partner and Chairman & Chief Pollinator at Volans, a future-focused business working at the intersection between the worlds of sustainability, entrepreneurship and innovation. He is also co-founder of SustainAbility (1987, where he is now Honorary Chairman) and of Environmental Data Services (ENDS, 1978).
John Elkington was described by Business Week in 2004 as "a dean of the corporate responsibility movement for three decades." In 2008, the Evening Standard had named him among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru,” and as “an evangelist for corporate social and environmental responsibility long before it was fashionable.” But his first involvement in the field dates back to 1961 when, aged 11, he raised money for the newly formed World Wildlife Fund (WWF).
He says he has always struggled to come up with a suitable elevator pitch to describe what he does, but he suggests that one way to think of it is that he and his colleagues serve as "grit in the corporate oyster," providing a "pro-business, pro-future" irritant around which new forms of value can form. His personal website and blog can be found here.
Somewhat to his own surprise, he turned out to be a serial entrepreneur. In 1978, he co-founded Environmental Data Services (ENDS) with David Layton and Max Nicholson. In 1983, he launched John Elkington Associates, later absorbed into SustainAbility. In 1987, with Julia Hailes and Tom Burke, he co-founded SustainAbility, a think tank and consultancy that works with businesses through markets in the pursuit of economic, social and environmental sustainability. Then, in 2008, he co-founded Volans Ventures with Pamela Hartigan, Sam Lakha, Geoff Lye and Kevin Teo.
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