John Collins (football)

John Collins (born November 27, 1961) is an American professional sports executive, who serves as Chief Executive Officer of On Location Experiences, a premium experiential hospitality business and an official hospitality partner of the National Football League. Collins previously served as Chief Operating Officer of the National Hockey League, which was named "Sports League of the Year" by the SportsBusiness Journal and SportsBusiness Daily in 2014 and 2011. Before joining the NHL, he was an executive with the National Football League and the Cleveland Browns.

Collins joined On Location Experiences (OLE) in December 2015, and turned his immediate focus to developing OLE into a “unique experiential live events company.”Through OLE, “for the first time, guests can select and reserve their exact seat location and pair it with an experience of a lifetime at (the) Super Bowl. As the only provider of Super Bowl experiences within stadium grounds, OLE offers premium packages that allow guests to enjoy unparalleled access to exclusive game day, pre- and post-game parties, the on-field celebration following the Lombardi Trophy presentation, and meet and greets with NFL Legends, as well as other benefits including expedited entry into (the stadium).”

As part of the company’s growth strategy and to differentiate OLE in the marketplace, Collins led the acquisitions of Anthony Travel, Sean Connolly's Kreate Inc., a leading full-service live creative concept, production and entertainment firm, as well as Jack Murphy's Nomadic Entertainment, an experiential marketing and events company behind the creation of music and nightclub experiences leading up to major sporting events. OLE also entered into a joint venture with Ricky Kirshner of Kirshner Events, one of the entertainment industry's preeminent event producers.

The first major event under Collins’ leadership at OLE was Super Bowl LI, held in Houston on Feb. 5, 2017. The wide array of hospitality events — which included concerts, pregame and postgame parties, and other high-end opportunities for fans to experience the NFL’s biggest event of the year — was positively received by critics.

According to Abraham Madkour of Sports Business Journal, “It was a coming-out party for On Location Experiences, the NFL’s official hospitality partner, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (which oversees the NFL’s investment) and Jon Bon Jovi. All in all, executives had to feel good about Houston. They are crafting a compelling narrative, reshaping the Super Bowl experience. Outside of game day, the hottest ticket of the week was On Location’s Club Nomadic, a custom-designed 62,500-square-foot nightclub that was packed with nearly 9,000 spectators a night from Thursday to Saturday and had such talent as Bruno Mars (Pepsi’s event) and Taylor Swift (DirecTV/AT&T). Bold-face names — NFL owners, sponsor/media executives and celebrities — were all requesting hard-to-get tickets.

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