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John B. Poindexter

John B. Poindexter
Personal details
Born John B. Poindexter
Houston
Alma mater UARK, BS(Hons) (1966)
NYU, MBA (1971)
NYU, PhD (1976)
Military service
Allegiance  United States
Service/branch  United States Army
Years of service 1967–1971
Rank US-O3 insignia.svg Captain
Awards Silver Star ribbon.svg Silver Star Medal
Soldier's Medal ribbon.svg Soldier's Medal
Bronze Star Medal ribbon.svg Bronze Star Medal (2)
Purple Heart ribbon.svg Purple Heart Medal (2)
United States Army and U.S. Air Force Presidential Unit Citation ribbon.svg Presidential Unit Citation
Vietnam Cross of Gallantry

John B. Poindexter is an American businessman and former soldier. He is the Chairman of the Board and Chief Executive Officer of J.B. Poindexter & Co., Inc. and owner of Cibolo Creek Ranch.

Poindexter was born in Houston, Texas.

He graduated from the University of Arkansas in 1966 with a Bachelor of Science in Business Administration with Honors. After several years' military service, he entered New York University, where an MBA in 1971 was followed by a Ph.D in Economics and Finance in 1976.

Poindexter joined OCS in 1967 and graduated that July. After three years with L Troop of the 3rd Squadron, 3rd Armored Cavalry Regiment (as Platoon Leader and Executive Officer in Germany, and then Troop Commander in Fort Lewis, WA), he joined the 11th Armored Cavalry Regiment in Vietnam in 1970. Initially serving as Commander of Headquarters Troop, he was then appointed as Commander of 1st Squadron's A Troop.

On March 26, 1970, the hundred-strong Charlie Company of the 2nd Battalion, 8th Cavalry Regiment, unwittingly entered into area of dense jungle containing a complex of North Vietnamese bunkers, and were pinned down by approximately 400 NVA troops. Captains Poindexter and Ray Armer (of the 2nd Battalion's airborne infantry Alpha Company) heard their call for assistance, and in the absence of orders from Command, Poindexter directed Alpha Troop to aid Charlie Company. In the resulting battle, 20 U.S. troops were wounded, including Poindexter, and there were at least two fatalities. At dusk, with concern that the night would advantage the North Vietnamese, Poindexter ordered a full retreat.

During the next few months before he returned to the United States, Poindexter applied for dozens of medals to be awarded to members of his troop, and wrote an unpublished account of the battle. In 1999 he used this account to develop a presention on small unit leadership for an 11th Cavalry professional development program, and subsequently revised it for publication in Armor in 2000.


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