Joel Babbit

Joel Babbit
Mother Nature Network co-founders Joel Babbit (left) and Chuck Leavell speak at the 2015 Fortune Brainstorm E in Austin, Texas.
Born	11 August 1953 (1953-08-11) (age 64) Atlanta, GA
Occupation	Marketing Executive, Entrepreneur
Website	http://www.mnn.com/

Joel Babbit (born August 11, 1953) is an American marketing executive and entrepreneur. He currently serves as CEO of Narrative Content Group and Mother Nature Network, which he co-founded in 2009 with Rolling Stones keyboardist Chuck Leavell.

Babbit was born in Atlanta, Georgia. He attended the University of Georgia, graduating in 1976 with a degree in advertising. He received the university's John Holliman Lifetime Achievement Award in 2015.

The majority of Babbit's career has been spent in the advertising agency business, working with clients including AT&T, The Coca-Cola Company, Dell, Home Depot, RJR Nabisco and United Parcel Service.

Babbit began working at McCann Erickson in 1978, and would later serve as executive vice president of Chiat/Day and president of WPP's GCI Group. He co-founded Babbit & Reiman Advertising with business partner Joey Reiman, and served as CEO while it became one of the largest advertising agencies in the U.S. Southeast. In 1988, it was acquired by London-based Gold Greenlees Trott. Babbit also co-founded 360, a marketing firm later acquired by WPP's Grey Global Group.

Babbit has been profiled by a variety of national and international media outlets, including Forbes, Advertising Age, Fortune, The New York Times, Financial Times, and The Wall Street Journal.

Babbit currently serves as CEO of Narrative Content Group. Founded in 2009 by Babbit and Leavell, its equity partners include CNN and Discovery Communications. The company creates, publishes and distributes content for its own sites and in partnership with brands including Aflac, AT&T, Bacardi, The Coca-Cola Company, Delta Air Lines, Georgia-Pacific and Mercedes-Benz.