Joanne World Tour
| World tour by Lady Gaga | |
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| Associated album | Joanne |
|---|---|
| Start date | April 15, 2017 |
| End date | December 18, 2017 |
| Legs | 4 |
| No. of shows |
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| Lady Gaga concert chronology | |
The Joanne World Tour is the fifth headlining concert tour by American singer Lady Gaga, in support of her fifth studio album, Joanne (2016). It is scheduled to begin on April 15, 2017 in Indio as part of the Coachella Valley Music and Arts Festival, and conclude on December 18, 2017, in Inglewood, United States. After tickets went on sale, various shows in Europe and North America quickly sold out, prompting additional dates in both continents.
Gaga's fifth studio album, Joanne, was released in October 2016 and 170,000 copies in the US during its first week, becoming her fourth album to reach number one in the nation. As a result, the singer became the first woman to have four US number one albums in the 2010s. A few weeks before the release of Joanne, Gaga began a small promotional tour called the Dive Bar Tour, which visited US city halls. On October 24, 2016, the singer confirmed to Howard Stern that she would embark on a worldwide tour other than the Dive Bar Tour to continue the promotion of the record. She also clarified that it can only begin after her performance at the Super Bowl LI halftime show, that took place on February 5, 2017. Following the halftime show, Gaga announced the Joanne World Tour. Gaga's participation in the Rock in Rio festival in Brazil as only date in South America as well as tour dates for North America and Europe were subsequently revealed. On March 2, 2017, Coachella Valley Music and Arts Festival announced Gaga as a main headliner of the festival in Indio after Beyoncé had to cancel her appearance due to pregnancy, starting the tour four months earlier than originally expected.
In February 2017, Gaga unveiled a lookbook for the tour, which would be available as part of the merchandise on the tour. The book was a collaboration between London-based creative studio Lobster Eye and merchandising company Bravado. They hired photographer Synchrodogs, and stylist Daria Lagenberg to create the photographs. Models like Stacy Koren and Daria Svertilova posed for the pictures, which showed them in a wood-inspired set. Tania Shcheglova and Roman Noven of Synchrodogs explained in an interview with Women's Wear Daily that envisioned a colorful aesthetic for the pictures, being given total freedom as to how they would create it. Wanting to mix both "artificial and natural elements", Synchrodogs used Ukrainian landscape as the backdrops for the photo shoot. The merchandise consisted of necklaces, scarves and t-shirts, with Alexa Tietjen from Los Angeles Times commenting that "If the lookbook is any indication, the Joanne World Tour just might be Gaga’s most fashionable yet." The merchandise also received positive reviews from Rachel Torgenson who wrote for Cosmopolitan said that the pictures used were reminiscent of "a high-fashion lookbook that is more editorial than the September issues of Vogue, Harper's Bazaar, and Elle combined".
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